Mindtree Launches an Immersive Technologies Experience Center in Collaboration with PTC

Mindtree Launches an Immersive Technologies Experience Center in Collaboration with PTC

 

 

Immersive Aurora facility provides opportunities to enhance customer experience
across augmented, virtual and mixed reality touchpoints

Mindtree, a global technology services and digital transformation company, today announced that it has established a new India-based center of excellence, called Immersive Aurora, as a site to develop immersive technology experiences. The company is collaborating with global software company PTC to unleash new possibilities and transform interactions throughout the customer experience and Industry 4.0 touchpoints.

Investments in augmented, virtual and mixed reality are reshaping experiences across consumer
interactions, sales and marketing, design, training, service and data visualization. Mindtree and
PTC will explore opportunities for global clients to implement immersive technology experiences
more broadly across their businesses through the combination of Mindtree’s Immersive Aurora
and PTC’s market-leading Vuforia® industrial augmented reality (AR) solution.

“Mindtree, with its deep digital expertise, has been at the forefront of helping enterprises deliver
enhanced and contextual experiences to their end clients,” said Debashis Chatterjee, CEO of
Mindtree. “By launching Immersive Aurora and partnering with PTC, Mindtree is well-positioned
to help our clients rapidly unlock value from their technology investments just as the convergence
of the physical and virtual worlds is accelerating.”


“Immersive technologies can drive tangible business value, but many clients don’t know which
applications will have the most meaningful return on investment and, candidly, they often don’t
know where to start on their digital transformation journeys,” said Jim Heppelmann, president and
CEO, PTC. “Through this strategic collaboration with Mindtree, we’ll be better positioned to help
customers quickly identify those AR use-cases that can deliver the most value and then help them
scale those solutions across their respective businesses.”

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