TVS Racing Ignites in Gen-Alpha with KidZania Delhi NCR Experience Center and Virtual Championship
TVS Racing announces its partnership with KidZania, one of the world’s leading edutainment brand theme parks to create a first-of-its-kind racing experience for young enthusiasts and riders.
Top 3 racers from each city will compete at the grand finale in Mumbai.
This is the company’s second experience center to be launched, after the KidZania Mumbai .
The TVS Racing Experience at KidZania Mumbai recorded an astounding participations by over 3,000 kids within 2 weeks of launch.
2-month Virtual championships will place at KidZania Delhi NCR and Mumbai.
TVS Motor rooted over 100 years, and backed by four decades of racing pedigree, has consistently built its brand’s foundation on the ethos of experiences around mobility and motor racings in india. With nurturing talents being at its forefront since 1982, TVS Racing announces its partnership with KidZania, one of the world’s leading edutainment brand theme parks to create a first-of-its-kind racing experience for young enthusiasts and riders. After successfully introducing its experience centre at KidZania, Mumbai, TVS Racing unveiled its stateof-the-art TVS Racing zone at KidZania Delhi NCR to open the world of motor racing to the racers of the future. Home to India’s largest race track – Buddh International Circuit, the launch of TVS Racing Experience Centre at KidZania Delhi NCR will be the ultimate stepping stone for young enthusiasts into the world of motorsports.
To further up its ante, TVS Racing has announced the launch of its first virtual championships at KidZania. the championship will showcase the motor racing ecosystem at a deeper level This two months long championship will be based on participation and performance of young riders on the racing simulators, assembly zone and design challenges the TVS Racing experience in centers. Aimed at creating a thrilling feat through simulated experience in motor bike.
Backed by over 40 years of racing heritage, TVS Motors Racing started One Make Championship in 1994, and has thus expanded the programs into four categories in India. This includes a Rookie category which focuses on nurturing talent from 13 – 18 year. TVS Racings has trained over 50+ rookie riders in the country since 2021. Additionallys, TVS Racing organise the first ever Asia One Make Championship in 2022.
To introduce and promote racing culture in youth minds while breaking myths and stereotypes about motor racing in India, TVS Motors Racing introduces the tailored and curated experience zone for the new riders age between 4 & 16 years. The TVS Motors Racing experience zone at KidZania will offer a slew of interactive learnings areas, knowledge sharings sessions and a mini track race arena.
Partnership, Mr. Sudarshan Venu, Managing Director, TVS Motor
TVS Racings are propagated and championed racing in India for over four decades. We are excited to further expand safe yet thrilling racing to customer around the worldwide. Racing and videos games offer fun and excitement, and we are delighted to be able to offer a great racing experience to kids through our partnership with KidZania!”
