PVR Opening of Multiplex PVR UTSAV at “GMS City Centre, Madhya Pradesh”
PVR launches sub-brand “PVR UTSAV” in Satna to address the growing aspiration for cinema across markets
- We are pleased to inform you the opening of 3 screens multiplex at GMS City Centre, Madhya Pradesh under its sub-brand “PVR UTSAV”.
- This multiplex is equipped with BARCO 2K projection system.
- UHD 3D technology and Dolby digital sound.
PVR Cinemas, the largest and the most premium film exhibition company in India, today launched its first property in Satna with 3 screens at GMS City Centre, Madhya Pradesh under its sub-brand “PVR UTSAV”. As a special offering for the Tier II and Tier III cities, PVR UTSAV is designed to offer a hygienic, safe and secure cinematic experience to the discerning audience.
Even though Indian cinema has come a long way in the last few decades, the country’s low-screen
density especially in non–metros has barred a large section of the population from experiencing
modern cinema viewing. For India to emulate its growth with the International markets, PVR has
introduced its sub brand PVR UTSAV with an aim to extend enhanced entertainment for patrons in
the provincial pockets of the country. With the opening of this property, PVR has strengthened its
presence in the state of Madhya Pradesh to 14 screens across 04 properties.
Speaking on the occasion, Mr. Sanjeev Kumar, Joint Managing Director, PVR Ltd. said, “PVR Utsav is
a natural progression for us, further consolidating our foothold in the small-towns of India. Whilst
the first step was to get the model right, the idea was to have the PVR standards of excellence reach
every corner of the country with astute focus on smaller cities. The unveiling of this property further
demonstrates our goal to bring in first-to-market concepts, and enhanced entertainment for every
Invoking a sense of cultural pride, the new PVR UTSAV in Satna draws inspiration from local craft for
its design following Gondh art concept. The property spreads across an area of 18,438 sq. ft. with a
seating capacity of 584 audiences. It is the biggest multiplex in the town yet, equipped with modern
technologies like BARCO 2K projection system, Dolby 7.1 sound and UHD 3D technology. Ensuring
an enhanced cinematic experience, the multiplex offers the comfort of recliners with an eclectic
range of F&B offerings.