Trident Limited has joined its hands with Amazon to showcase and reach to its customers
In line with its vision to transform the way India sells, Amazon today launched products by the Ludhiana-based, Trident Limited, the flagship company of Trident Group on its global marketplace Amazon.com, bringing its wide range of offerings to consumers worldwide as a part of Amazon’s Global Selling Program. By partnering with Amazon, Trident Group can now sell to millions of potential global customers who value not only the high-quality products but are also conscious of the environmental impact of their consumption.
Trident Group is one of the leading suppliers of Home Textiles products globally and is well known in
the international market, for its textile and paper business. Headquartered in Ludhiana, Punjab with
its manufacturing facilities located in Barnala, Punjab and Budni, Madhya Pradesh, Trident Group is
led by the dynamic Founder and Chairman, Mr. Rajinder Gupta, a Padma Shree awardee and Vice
Chairman of the Punjab State Planning Board for the Government of Punjab.
Speaking on the launch, Mr. Rajinder Gupta said, “We are delighted to partner with Amazon’s Global
Selling Program and make our “Made in India” products accessible to customers worldwide on its
global platform. Our determination and perseverance has helped us catapult Trident into becoming a
frontrunner in home textiles. With this launch, we hope to expand our reach digitally and make our
products, made with the most sustainable practices, the preferred choice in home textiles.”
Mr. Gopal Pillai, Vice President, Seller Services, Amazon India, said, “Through the Amazon Global Selling Program, Indian exporters can not only showcase their product range on our 12 international marketplaces, but also embark on a successful and profitable e-commerce journey that adds global scale to their business and expands market reach. We want to grow the program further to bring more and more Indian brands and MSMEs on board to unleash the potential of ‘Make in India’ initiative, by enabling e-commerce exports and providing global customer access. We are confident that our partnership with Trident Group will boost their business even further and mark the beginning of a new chapter in their journey. We are glad to have them on board and we will work with them to expand to multiple countries through the Global Selling Program.”
Trident Group products are differentiated not only by the quality of textiles and attention to global
standards, but also in their sustainable production, a cornerstone of the company’s practices. The
products are developed from agri-residue, organic yarn, and managing non-utilized resources through
green manufacturing practices. Trident Group has won several awards from Confederation of Indian
Industry, Confederation of Indian Textile Industry (CITI), Society of Energy Engineers and Managers
(SEEM), Bureau of Energy Efficiency, Government of India and Indian Paper Manufacturers
Association (IPMA) for their effective energy and water management.
Amazon unveiled its Global Selling Program in India in May 2015 to provide transformative
opportunities for Indian sellers to grow and scale through e-commerce exports. Clocking $1 billion
dollar in cumulative exports till now, Amazon’s Global Selling program is expected to generate $5
billion in cumulative export sales by 2023 for Indian exporters enrolled in this program. Currently,
over 50,000 Indian manufacturers, traders and brands use this platform to sell over 140M products
across 12 Amazon international marketplaces worldwide such as Amazon.com, Amazon.co.uk, etc.
Through the program, Amazon provides the most comprehensive suite of services to sellers of all sizes
and scale to enable them to sell across the globe. With the Global Selling program, Amazon is
contributing to government’s vision on exports, and encouraging ‘Made in India’ products go global.
Through its various spike sale events across the world, Amazon also provides a lucrative platform for
Indian sellers to engage with global audiences. Whether it’s Prime Day, Black Friday, or Cyber
Monday, Amazon enables thousands of sellers to delight global customers with a wide selection,
greater value and a reliable and trustworthy shopping experience.
Trident Limited has joined its hands with Amazon to showcase and reach to its customers, worldwide, on the Amazon’s Platform.